Is Social Gaming the Future?

November 9, 2009

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Electronic Arts, the publishers behind the behemoth Madden franchise and the second largest gaming company in the world announced today that it’s acquiring Playfish for $275 million in cash plus $25 million in equity. Who is Playfish? They’re the largest maker of social games. Their products for Facebook, MySpace and the iPhone are among the […]

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Universal Login: The New Gold Rush

November 4, 2009

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Today brought two big announcements in the world of social media that may very well go unheralded until the near future. First was Amazon’s announcement that it was partnering with Twitter to allow members of its Amazon Associates service to send out tweets of Amazon products complete with ad copy. Amazon gets increased exposure for […]

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Facebook and Twitter on Bing: Will ad revenue follow?

October 21, 2009

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CNET’s Caroline McCarthy is reporting that Microsoft’s Bing search engine has struck a deal to display Twitter posts and Facebook status updates in its search results. This is obviously a big boost to the social networks and a good show of one-upmanship for Microsoft over search rival Google (who were also reportedly in talks to […]

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Honesty, Always the Best (Company) Policy

October 14, 2009

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There are many pitfalls in the world of social media marketing. Because of the interconnected, informal nature of web 2.0 it is easy for many companies to fall prey to embarrassing mistakes that can taint their reputation. Perhaps the most well-known example is Sony’s attempt to connect with its hip, young consumers by launching a […]

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It’s not a fad, it’s the new norm

October 7, 2009

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There seems to be a stubborn opinion in some corners of the ad world that marketing on Facebook and Twitter is pointless. One of the more common arguments goes something like this: “Facebook hasn’t even made any money yet. How are you going to make money off of something that doesn’t make money for itself […]

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